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Event Details
Understanding how to strategically leverage video isn't just about creating pretty visuals. It's about unlocking tangible growth for your brand. In today's digital landscape, strategic video content drives engagement, builds trust, and accelerates growth. Join us for an engaging session where industry leaders break down how brands can connect with people through the power of visual storytelling, and why video should be at the heart of your marketing strategy.
Event details:
- Date: Thursday, June 12th
- Time: 4pm - 6pm
- Venue: Oakwood Residence Hanoi, No. 17, Lane 35 Dang Thai Mai, Tay Ho District
- Entrance fee: FOC for AusCham members | 200,000VND for Co-host Members | 300,000VND for non-members (The entrance fee is inclusive of free admissions to our Sundowners event afterwards)
For any enquiries, kindly reach out to Ms. Tu Anh at auschamhanoi@auschamvn.org.
Oakwood Residence
17, Lane 35 Dang Thai Mai, Tay Ho, Hanoi.
Hà Nแปi
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Agenda
- 16:00 - 16:05Opening Remarks
Edwin Law
Executive Director of AusCham Vietnam
- 16:05 - 16:30Introduction: Digital landscape now and Why Video MattersIntroductionโ to speakers and Picture Perfect Productions
Current digital landscape in Vietnam
The explosion of video driven platform
The Strategic WHY of Video Content
Andrew Psarianos
Founder of Picture Perfect Productions
- 16:30 - 16:55High Impact Brand Strategy in ActionThe Blurring Lines of Media & Entertainment
The Power of Entertainment-First Brand Building
Case Studies in Strategic Entertainment
Key Takeaways & Actionable Framework
Evgenia Papageorgiou
Marketing Director of Coca Cola
- 16:55 - 17:20Bringing Strategy to Life: Engaging Visuals & Social DistributionUnderstanding Audience Attention Spans & Video’s Immediate Impact
The Importance of Visual Aesthetics & Storytelling Techniques
Anatomy of a Viral Video and emerging video trends
Case studies of 2-3 Videos
Jason Wong
Creative Director of Picture Perfect Productions
- 17:20 - 17:55Q&A Session & Key Takeaways
Evgenia Papageorgiou
Marketing Director of Coca Cola
Andrew Psarianos
Founder of Picture Perfect Productions
Jason Wong
Creative Director of Picture Perfect Productions
- 17:55 - 18:00Closing Remarks
Edwin Law
Executive Director of AusCham Vietnam
Sponsors and Partners
Organisers
Co-Organiser
Co-host
Community
Connect with 32 people attending this event
TLNNTTVNTickets
- AusCham Members
Limit: 3 tickets/company
- Complimentary
- Non-Member Participants
Walk-in attendees can pay in cash or by bank transfer.
- โซ300,000
- Co-host Chambers Members
Tickets for Members of Co-host Chambers (HKBAV, SCCV)
- โซ200,000
2025 Australian Business in Southeast Asia Survey
We appreciate your feedback on doing business in Southeast Asia. This survey, supported by RMIT University and the Australian Government, gathers insights into Australian businesses engaged in or considering operations in the region.
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